Men as Dummies

From Dr. Helen, we get this:

Advertisers: Men Are Not Idiots - Bashing Fathers and Husbands Isn't the Right Way for Marketers to Sell Products

The evidence is clear: "Man as idiot" isn't going over very well these days.

Defenders of the advertising status quo generally put forth the following arguments: Males are "privileged" and "it's men's turn," so it's OK to portray them this way, and that men simply don't care how they're portrayed. Both of these arguments are highly questionable.

Not if you've bought in to the idea that white men are the root of all evil. I know they didn't mention race (cowards), but the majority of dumb men on TV are of the melanin-deprived sort.

Of course, the authors were of the melanin-deprived sort, and therefore not allowed to bring up such a thing. The double standars is still there, but at least it's getting some attention.